UĞUR SAAT OPENS NEW ROLEX BOUTIQUE IN ANKARA

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Ankara, Turkey, October 2019 – Uğur Saat and Rolex today announced the opening of the largest Rolex boutique in Turkey, located within Ankara’s well-known Panora shopping centre.

The new 250 square-metre boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.

“Having represented Rolex in Panora for 12 years, we are very proud to open the biggest Rolex boutique in Turkey, upholding the highest standards of quality and service that are integral to both the brand and to our own business. We are excited for customers to experience this new two-floor store, which perfectly captures the timelessness and perfection of Rolex watches.” said Mr Sinan Döğer, owner of Uğur Saat. “In this boutique, Rolex’s values are embodied perfectly by Uğur Saat, which makes this partnership a perfect fit.”

ONE BOUTIQUE, A WHOLE ROLEX WORLD

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings. Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls are a mix of different textures, from walnut brown wood to beige-coloured stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.

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