ONE BOUTIQUE, A WHOLE ROLEX WORLD

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings. Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls are a mix of different textures, from walnut brown wood to beige-coloured stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.

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Every element of the interior emphasizes the elegant Rolex aesthetic and reflects the values ​​of the Rolex crown. Excellence, precision and attention to detail; It is due to careful calibration of movement and equipment colors and models. The precise lighting reveals the beauty of a wide variety of Rolex models housed in a bronze decorated beige leather presentation box. The remarkable emerald green water wall highlights Rolex's rich heritage, while the wave motif on it represents the iconic Oyster, the world's first waterproof wristwatch. This intense green color used in the store creates breezes that harmonize the renewed color palette. Walls; It consists of a mix of different textures ranging from walnut wood to beige stones and handcrafted plasterboards reminiscent of the grooved edges of Oyster watches.

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Even before entering the boutique, the splendor of the facade captivates you. The distinctive features are dazzling thanks to the unique showcase made of aluminum with different angled concave surfaces that reflect the natural touch of daylight in various tones. It provides a unique appearance especially since its left side is applied only in the world.

The moment you enter, you find yourself in the magical world of Rolex, Rolex's remarkable emerald green water wall welcomes you as the first interior element that impresses you. Right on the right, it is possible to have information about all the areas sponsored by the brand in the great Rolex Sponsor book of Rolex. On the left, a glass watch reception desk is defined as the first area where models are exhibited in the store. Then, a stylish presentation table continues with the presentation tables opposite. Inside, the interior showcases of the Rolex models are dazzling. Right ahead, you pass a four-step staircase to a special section.

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This area features that are only in this boutique in Turkey. This seating section, where the presentation boxes are decorated with Rolex visuals, is a separate special section within the store. In this section where there is an illuminated Ankara visual, you can easily examine the times and sip your coffee.

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For the second floor of the boutique, a long but enjoyable exit ladder welcomes you. While climbing the stairs, it is possible to see outside through the windows of the aluminum covered facade. Right in front of you is a Rolex glass presentation box with an illuminated image as you climb the stairs. The harmony of small armchairs and middle coffee tables is among the first striking elements. You can see the side from above through the knurled mirror. Rolex watch images adorn the walls, just like the one downstairs. But the most striking part of this area is the shelves with Rolex decorative accessories. There is a transition from this section with double sliding doors to a very special VIP lounge. When you move to this section, you watch the interwoven videos of 8 screens on which the Rolex videos are rotating. The most important features of this section, which is the Rolex living room, are only 4 in the world. A very privileged atmosphere awaits you with walls decorated with serrated stones, glass coffee tables, a wall with Rolex images and a glass vanus with special clocks.

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We are waiting for you to get lost in the world of this special 320 m2 boutique.