Ankara, March 2026 – Uğur Saat celebrates the opening of a new Rolex point of sale in Bilkent. This 77 square-meter space dedicated to Rolex is located in Uğur Saat’s new boutique in Ankara’s Maidan, a shopping and lifestyle destination hosting exclusive brands.

“Having represented Rolex in Ankara for 20 years, we are proud to expand the brand’s presence in Turkey, upholding the highest standards of quality and service,” said Aslıhan Bezcier, COO of Uğur Saat. “The Uğur Saat Maidan store showcases the timeless perfection of Rolex watches.”

The Rolex Corner inaugurated today is part of a worldwide network of refined boutiques, brand ambassadors that truly reflect the Rolex identity. Stepping inside is to experience an immersion in the Rolex universe and its multiple treasures.

Designed and laid out in close collaboration with Rolex architects, this new point of sale is stamped with the brand’s values of excellence. Visitors will find a welcoming place to freely discover the collection of Rolex watches and discuss their choice of model in an elegant, tranquil setting.

Contemporary in style, with pleasing illumination, the new Rolex Corner is distinctive for its harmonious and stylish interior architecture. The structural and decorative features perfectly complement one another, creating a comfortable space and an atmosphere infused with the brand’s codes. Flawlessly executed interior fittings, furnishings and decoration also accentuate the perpetual demands of Rolex to offer the highest level of quality in all aspects of its endeavors.

Two counters, clad in gold-colored fluting inspired by the bezel of some Classic Rolex watches, showcase a selection of models in refined cube-shaped display cases. The specially designed lighting over the reception area suggests the domed Cyclops lens. Behind the counter, a Rolex feature wall in green aqua glass with an undulating pattern subtly evokes the brand’s Oyster heritage.

To enhance the experience, a more intimate area has been set aside with a dedicated sales table to allow customers to enjoy an informal moment talking and learning more about their chosen watch.

Materials have been selected with the utmost care and attention to detail. Woodwork is in walnut, while metal framing or trim, for example on showcases, is crafted from bronzed brass. Seating is covered in green velvet or leather – a material also used on wall panels and sales tables. A unique stucco decoration recalling the Rolex fluted bezel motif is placed in the Rolex VIP lounge.

In the same way as a Rolex watch, the hallmark of master artisans is apparent in every facet of this new creation. The remarkable talents of the best among them grace the decor, furniture and aesthetic features around this new point of sale. This new Uğur Saat Maidan boutique provides an exclusive opportunity to discover the spirit of Rolex and promises that those who pass through the door will leave with lasting memories of a rare and precious moment.

Founded in 1989, Uğur Saat is one of Türkiye’s leading luxury watch retailers.

Located in Ankara’s Maidan, its new store, with a spacious retail area of 350 square meters, a 64-meter-long frontage, and a striking architectural design, represents the largest luxury watch store in Türkiye and brings together a curated selection of prestigious international brands under one roof.

Recognized for its long-standing partnership with Rolex, Uğur Saat operates with a commitment to excellence, trust and the highest standards of service within a refined retail environment.

Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components. A fifth site, also in Switzerland, is under construction and is expected to open in 2029. Rolex carries out its own manufacturing operations, from casting the gold alloys to machining, crafting, assembling and finishing the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.