Rolex History

The success achieved with Rolex was crowned in 2007 with an official partnership and has been maintained for nearly 20 years without compromising on the highest service standards.

Enduring Tradition and Quality

It all began with our founder, Mr. Sinan Döğer, whose fascination with watches started in his childhood. Coming from a family of watchmakers, our founder developed his skills in watch repair over the years, which led him to take confident steps in the watch industry.

By the late 1980s, with the desire to establish his own brand, Sinan Döğer opened his first store. In the 1990s, he advanced in retail watchmaking, founding Uğur Saat as 'Ankara’s brand.'

By the 2000s, Uğur Saat stores could be seen in many parts of Ankara, yet there was only one goal – to be the best in haute horology. Pursuing this vision, our collaboration with Rolex began in 2004 at our store in Armada Mall, introducing the capital’s watch enthusiasts to Swiss fine watchmaking.

In 2007, this achievement was crowned with an official Rolex partnership. Today, the strong bond between Uğur Saat and Rolex continues to grow with a shared passion for the highest service standards, reliability, performance, and precision.

Rolex and the Uğur Saat Family

Like Hans Wilsdorf, Uğur Saat values tradition and has been passing on this nearly 20-year partnership to new generations with impeccable expertise and professionalism.

Our flagship in Panora Mall is the largest store in Turkey dedicated exclusively to Rolex, serving as the first address for luxury watch lovers.

Proving its expertise in after-sales service, Uğur Saat continues to operate the fully equipped Rolex Service Centre in the heart of Ankara, Maidan, offering customers an authentic Rolex atmosphere.

As a reflection of this growth, our striking new Rolex retail project in Maidan will bring a fresh chapter to luxury watchmaking in Ankara with modern architecture, private client areas, and prestigious window displays.

New Generation Leadership: Aslıhan & Kağan Bezcier

Today, all Rolex projects at Uğur Saat are meticulously managed by second-generation leaders Aslıhan Bezcier and Kağan Bezcier.

Balancing our traditional values with a modern approach to watchmaking, these visionary leaders oversee our operations from boutique experience to after-sales service, from international collaborations to new investments.

With their strong presence in digital marketing and social media, Uğur Saat extends the Rolex world beyond boutiques, presenting the culture of luxury watchmaking to a wider audience with prestige and impact.